COACHING CALL REPLAYS - BRANDING & MARKETING

September 21, 2022

Length: 32 mins

Here's What We Covered:

00:00 - Introduction to conversions
01:48 - Identifying your core offer and promotional plan
05:10 - Using DMs on social media to drive conversions
15:14 - Masterclasses/ signature talk and conversions
17:10 - Evergreen webinars
25:35 - Making a pitch

February 2nd, 2022

Length: 44 mins

Here's What We Covered:

00:00 - Today's topic: Juicy lead magnets
05:55 - 3 foundational steps to building out a juicy lead magnets
08:00 - shrinking the time between a lead signing up for your email list and purchasing a product or service
10:45 - the 5-8 email nurture sequence on the backside of the lead magnet
25:35 - frequency of emails
34:00 - how NOT to give everything away for free and still give them value

June 9th, 2021

Length: 53 mins

Here's What We Covered:

03:30 - Big Shiny Object Syndrome
6:30 - Wins
12:45 - Hiring an associate
26:00 - Erin & Destiney high ticket offer "Hot Seat"
48:00 - Lead Generation Olympics

May 12th, 2021

Length: 45 mins

Here's what we covered:

9:00 - Stage 1 vs Stage 2 Offers
33:00 - B:B offers

April 14th, 2021

Length: 54 mins

Here's what we covered:
04:00 - Wins
07:00 - Code Affiliate Launch
22:00 - Kate Hazlit Program Debrief

March 10th, 2021

Length: 67 mins

Here's what we covered:
- Wins
- Webinars
- Christine Fortier Wild Collective Launch Debrief
- Launching

February 10th, 2021

Length: 62 mins

Here's what we covered:
- Melanie debrief on Wild Collective launch
- How and why to outsource social media.
- Refined thinking about Foundational Program
- 3 Types of Traffic and how to leverage and invest in each.

January 14th, 2021

Length: 61 mins

Here's what we covered:

- Managing a launch - specifically launch # 2
- Creating hype on social media
- What is a Signature Program/methodology and Foundational Program
- What program to create in what order.
- 90-Day Plan Submissions

January 15th, 2020

Length: 66 mins

Here's what we covered:
- How and when to start using funnels.
- How to use your Signature Talk to get leads.
- How do you prioritize which Code talks to attend and resources to use.
- How to name a Signature Talk.
- List Building Challenge - also posted in Code FB group.
- How to use Mini training funnel to drive leads.

February 12th, 2020

Length: 61 mins

Here's what we covered:
- Program design
- How to get into creative flow
- Tapping into your essence
- What are your unique abilities
- Getting into head of ideal client
- Signature talk CTA
- What to include to get names and clients from talk
- What do funnels look like for you?
- Thank you page
- Building connection and trust through video

March 11th, 2020

Length: 58 mins

Here's what we covered:

- How to handle regulators
- What to include in your contract with associates
- What to build first in your business

April 8th, 2020

Length: 65 mins

Here's what we covered:

- Update in financial options
- How to leverage Facebook groups
- How to sell you group to partners and structure affiliate offers

May 13th, 2020

Length: 33 mins

Here's what we covered:

- We talk How to get a VA
- Associate management
- How to Prioritize action in your business

June 10th, 2020

Length: 54 mins

Here's what we covered:

- Online booking - to do it or not to do it
- Pitching a podcast (3 reasons Meghan does not air episodes)
- Selling off clinic inventory - who is interested in participating in a beta group related to the feasibility of this

July 15th, 2020

Length: 60 mins

Here's what we covered:

- Debrief on Katie's Book Launch
- How to measure KPIs and turn them into action.
- How to know where to focus in your business: attracting, converting or delivering a new program.
- Accountability - who needs the group to hold them accountable.
- Next week - everyone bring your 2020 execution priorities and we will share and form groups.

August 12th, 2020

Length: 59 mins

Here's what we covered:

- What makes the perfect planner
- Launch strategies for the fall
- Accountability

September 9th, 2020

Length: 60 mins

Here's what we covered:

- Prep for the weekend.
- How to leverage a group.

October 14th, 2020

Length: 56 mins

Here's what we covered:

- Marketing wins and fails from the fall
- Plus more insight on elite offerings

November 11th, 2020

Length: 58 mins

Here's what we covered:

- How to sell without selling
- Where to move people next
- HST and group programs
- How to incentivize people to "bring a friend"

December 9th, 2020

Length: 60 mins

Here's what we covered:

- Strategic Planning in 2021
- What to think about
- 4 Hot Seat Examples