CODE COUNCIL REPLAYS

"Money Making Money" Scaling Your Impact and Opportunity through Investing

Length: 48 min

Here's what we covered:

Dr. Erin Wiley joins us with special guest Alicia Vogan, Portfolio Manager and Financial Planner at Wealth Simple, for a discussion on investing. It’s time we all understood how we can grow our "Money Garden”, diversify our revenue streams, get access to social capital, and play in the arena once reserved only for those with access to power.

 

Messaging Your Methodology

Length: 60 min

Here's what we covered:

Health Copywriter and StoryBrand Certified Guide, Sarah Cook, joins us to help you get clarity on how to name and explain your method so that people say, "sign me up!" We cover: Naming your method, Taglines, Naming the Phases or Steps, Unique Selling Prop (USP) & more.

 

Creating a Signature Program That Your Clients Will Love

Length: 67 min

Here's what we covered:

00:00 - Intro to Becky Nethery
03:30 - Learning objectives
06:00 - Orientation practice
10:55 - Paradigm shift in how we teach
11:55 - Transformational Learning Experiences
21:20 - Finding your niche
23:50 - Market research and course validation
26:16 - How to create the course outline
27:45 - How to create safety in your learning experiences
30:00 - Creating a course structure
32:50 - Creating a module structure
35:17 - Creating your learning objectives
36:46 - Creating your supportive learning assets
39:00 - Learning styles
41:41 - Working backwards from the transformation to the solution (what is your course promise)
42:54 - Collecting feedback from your learner
45:00 - Developing your own teaching style
48:15 - Closing thoughts
51:00 - Q&A

 

Embodying Your Inner Entrepreneur

Length: 59 min

Here's what we covered:

Simply Social Method: operational systems for simple and time efficient social media creation

Length: 58 min

Here's what we covered:

01:40 - Introduction to Ellen Wong
03:00 - Obstacles around posting on social media
11:55 - Reframes
16:00 - 5 components of simply social
17:40 - The different types of posts on Instagram and how they engage the algorithm differently
23:20 - Creating your monthly content calendar - Ellen's amazing spreadsheet to organize your content
34:00 - Creating monthly content details
41:15 - Creating a hashtag directory
45:45 - Content creation method
47:50 - Saving content
51:30 - Putting it all together

Open Office Hours

Length: 57 min

Here's what we covered:

Open Office Hours

Length: 68 min

Here's what we covered:

Design in a Digital World with Articulate Design Co.

Length: 59 min

Here's what we covered:

00:00 - Intro to Meg and Neena from Articulate Design Co.
04:00 - About Articulate
12:00 - Design as an experience (including digital experience)
14:30 - Common offences (the status quo)
22:10 - Lighting
28:10 - Tech
32:50 - Reception
35:25 - Organization
42:00 - Texture
46:50 - Branding consistency
51:25 - Virtual practice

TikTok Marketing 101 for Healthcare Practitioner with Sam V - the TikTok Coach

Length: 57 min

Here's what we covered:

00:00 - Intro to our guest, Sam V
04:00 - Myths about TikTok
06:00 - Facts about TikTok
08:30 - How to find your demographic on TikTok
09:15 - Hashtag strategies for TikTok
10:15 - The difference between Insta and TT
19:30 - Batching content
23:00 - How to monetize on TikTok
24:45 - the 3x8 Framework for content structure
31:45 - TikTok your business
36:00 - 3 Steps to get started
44:30 - How to work with Sam to build a TikTok blueprint
46:00 - Q&A

Top 10 Copywriting Tips with Sarah Cook

Length: 54 min

Here's what we covered:

Filling your Practice with Erin Wiley

Length: 63 min

Here's what we covered:

00:00 - Introducing Dr. Erin Wiley, ND and the topic for today
02:30 - Creating a system for revenue generation
04:00 - Today's agenda
05:25 - Definitions for a better understanding
06:30 - Understanding core content
10:17 - Lead generation
11:48 - Engagement
14:08 - The offer
16:00 - Sales and nurture cycle
23:09 - The Roadmap
24:01 - Case studies
33:00 - Q&A

Group Programs with Michelle Peris

Length: 60 min

Here's what we covered:

00:25 - introducing Michelle Peris, ND and today's topic
00:54 - celebrating WINS
05:40 - How to evolve our marketing in a changing landscape
06:06 - platforms to leverage and where to start
07:47 - marketing strategy for the various phases of launching
12:45 - what has shifted with the pandemic
16:28 - how to overcome the competition
18:05 - marketing content 101
26:26 - basic launch strategy
32:20 - how to get & use testimonials as a regulated professional
33:20 - examples
35:00 - podcasting as an opportunity
41:00 - how to pivot when things aren't working
42:50 - why are some people unsuccessful?
44:00 - Q&A

 

November'21 Kick-Off Strategy Session

Length: 4 hours

Here's what we covered:

00:00:30 - Welcome to the Clinician Code

00:11:00 - Breakout Session #1

00:14:00 - Meet your Code Team

00:23:00 - Accountability Pods

00:30:00 - Code Welcome Packages

00:45:00 - How to make the most out of your 1:1 Coaching Calls

00:48:00 - About the weekend intensives

00:53:00 - Dashboard tour

01:17:00 - Planning exercise

02:00:00 - Coaches introduction

02:15:00 - Breakout Session #2

02:20:00 - 90-Day planning

02:40:00 - Breakout Session #3

02:45:00 - Hot Seats

 

Online Courses with Summer Bock

Length: 63 Mins

Here's what we covered:

00:30 - Pre-event Impact LIVEs kicks off today (November 10)
03:30 - Intro to Summer Bock ... waiting for Summer to arrive
05:30 - New opportunities for Code 2022 members, renewal deadline
11:20 - How to be prepared going into Impact LIVEs
15:00 - What are the two numbers or values that you need to know before you make a decision about your marketing?
20:00 - Kirstie Griffiths gets some hot seat coaching
32:00 - Summer Bock arrives
32:50 - Summer gives an overview of who she is and what she's built in her business
34:00 - How Summer made her business more scalable through group and online courses
36:00 - Automating to safe-guard your business
37:30 - Find out how many hours per week Summer works - you'll be shocked
40:00 - Is list building harder today?/How to effectively grow your list in today's market
45:00 - Paid traffic and summits - performing well?
48:00 - Summer's course offerings
49:30 - Where Summer's clients come from
52:40 - Summer's physical products
59:00 - How to price your products

Heads Up Health with TJ Anderson

Length: 57 Mins

Here's what we covered:

02:00 - Introduction to TJ Anderson
03:45 - Introduction to Heads Up Health as a tool to incorporate into your high ticket offer
05:00 - 3 key secrets to help automate your work and generate rapid revenue with remote health monitoring
07:00 - 2 major problems in healthcare
11:35 - Diving into the 3 key secrets
16:00 - The 4 types of data that Heads Up can hold on their dashboard
21:00 - Demo of the platform
Q&A throughout the presentation

High Ticket Offers with Maggie Berghoff

Length: 62 Mins

Here's what we covered:

05:00 - Creating High-Ticket Offers
06:30 - The philosophy & structure of high ticket offers
07:30 - About Maggie
09:00 - Structuring your high ticket offer
21:30 - How to structure a high ticket offer in Ontario
25:00 - Automating your high ticket offer
31:00 - SOP's
34:15 - Marketing your high ticket offer
53:00 - Mindset behind high ticket offers
58:00 - Touchpoints with clients

Zoom and In-Person Fashion Trends for Summer

Length: 43 Mins

Here's what we covered:

11:00 - How to dress for your shape

24:00 - Upcoming summer trends

32:00 - How to show up on Zoom

How to Make Sure You Have the Essential Pieces of the Marketing Puzzle in Place with Brandy Kinnear

Length: 64 Mins

Here's what we covered:

- The Proper Infrastructure You Need.

- What to do with all the data.

- When to outsource and more!

How to Build a Signature Program Online with Lori Kennedy

Length: 77 mins

Here's what we covered:

- How the industry has shifted

- How grow your business in the online space

- The 5 pillars of buidling out an online program

How to Run Online Summits with Mark Wade

Length: 41 Mins

Here's what we covered:

- Using summits to drive, build and scale your business 

- What we need to get your summit set up

- What to expect when creating your summit

How to Go From 1:1 To An Online Empire  with Cassie Bjork

Length: 58mins

Here's what we covered:

- How to go online as a regulated practitioner

- How to go from 1 on 1 to 1- many

- We explore the options for online offerings

How to Actively Niche and Elevate Your Brand with Dr. Isaac Jones

Length: 59 Mins

Here's what we covered:

- How to narrow in on your niche and build your community

- What to avoid when choosing your niche

- The power of niching

How to Use Public Speaking to Grow Your Business with Majeed Mogharreban

Length: 67 mins

Here's what we covered:

- The current challenges brands face

- How to get public speaking gigs

- How to deliver talks for maximum impact