THERE ARE 4 CORE MODULES OF CONTENT TO SUPPORT YOUR IMPACT

Task List

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Lesson 1: How to Leverage a Membership in Your Business

(Watch Time: 35:43)

 

What You'll Learn:
  • 00:30 – How a membership fits into the 4 quadrants of patient readiness
  • 14:30 – Looking at your content from a different vantage point
  • 20:00 – How to tier your content so it fits into your ecosystem
Outcomes:
  • Clarity on the 4 quadrants of readiness

Downloads

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Lesson 2: Is a Membership the Right Option for Your Business?

(Watch Time: 48:46)

    What you'll learn:
    • 1:00 – Business pain points
    • 3:30 – What is a membership?
    • 5:30 – Why or when would you want a membership?
    • 6:00 – Why would people join a membership
    • 11:00 – Membership models
    • 36:00 – Medical memberships
    • 41:00 – The core questions you need to answer
    Outcomes:
    • Clarity on whether or not a membership is the best fit for your business
    • Clarity on your membership model

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    Lesson 3: Models in Action with Dr. Lara Salyer and Dr. Sylvie Martin, ND

    (Watch Time: 57:39)

      What you'll learn:
      • 2:00 – Introduction to Dr. Lara Salyer’s membership model
      • 9:00 – Regulation considerations for membership models
      • 11:30 – Selling supplements to non-patients
      • 14:30 – Membership commitment levels
      • 23:00 – Membership groups
      • 40:00 – Dr. Lara Salyer’s onboarding process
      • 45:00 – How to build regulatory compliant care into a membership
      • 52:00 – Marketing your membership
      Outcomes:
      • Clarity on what you can & cannot do within regulations
      • Inspired marketing strategies

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      Lesson 4: Building a Client Journey

      (Watch Time: 35:54)

        What you'll learn:
        • 00:30 – How to know what to create next
        • 01:30 – A.C.T.I.O.N Framework
        • 7:00 – Introducing Growth Mapping
        • 19:00 – Growth Mapping Pillars and Characteristics
        • 25:00 – Growth Mapping: Milestones
        • 32:00 – Growth Mapping: Action Items
        Outcomes:
        • Clarity on next steps
        • Success path laid out for client journey
        • Outline of your growth map pillars & milestones

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        Lesson 5: Content Design Strategy

        (Watch Time: 31:21)

          What you'll learn:
          • 00:20 – Measuring results and driving retention
          • 03:50 – What are your content needs?
          • 06:00 – The #1 reason why people cancel their membership
          • 07:00 – Your value proposition for your members
          • 08:30 – The different types of membership content
          • 15:30 – Onboarding experience
          • 19:00 – The Core Content
          • 22:30 – What is the least amount of content you need to teach at each level
          Outcomes:
          • Your value propositions
          • Layout of your onboarding experience
          • Map of what content you need

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          Lesson 6: Membership Content Creation

          (Watch Time: 08:44)

            What you'll learn:
            • 00:30 – Timely Content
            • 01:45 – Experiential Content
            • 03:15 – Tips for content creation
            Outcomes:
            • Roadmap of ongoing content creation for retention

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            Lesson 7: Membership Hot Seat

            (Watch Time: 57:18)

              What you'll learn:
              • Current membership audits
              • 01:00 – Dr. Alison Danby Hot Seat
              • 25:00 – Jessica Sherman Hot Seat
              Outcomes:
              • Clarity on how others are leveraging memberships

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              Lesson 8: The Tech Behind Memberships with Elan Zusman

              (Watch Time: 61:58)

                What you'll learn:
                • 02:00 – About Zigi Media
                • 04:30 – Membership Site Software vs WordPress Membership
                • 10:30 – Membership Site Software Pros vs Cons
                • 17:00 – Content Distribution (Program Delivery)
                • 22:00 – Membership Site Examples
                • 32:30 – Things to ask yourself before you start a membership
                • 36:00 – Using technology to facilitate community
                • 41:00 – Using SMS technology
                • 43:00 – Payment technology
                • 49:00 – Do you need to create a seperate website for your membership?
                • 55:00 – Membership integration with Squarespace
                • 57:00 – Email marketing systems
                Outcomes:
                • Clarity on how others are leveraging memberships