00:45 - Taking the time to rest
03:30 - September Intensive Update
09:00 - The importance of email marketing
10:30 - How powerful words can be to influence people's decision-making
14:00 - The principle of consistency
25:00 - The principle of reciprocity
30:00 - The principle of scarcity
36:30 - How do you capture the full essence of what it is that you are delivering so that you can add your copy to it
39:00 - Tips to create scarcity when selling an evergreen
42:30 - The recommended number of emails to take people from quadrant one to quadrant two
47:00 - Written copy versus video copy
48:00 - Subject lines to increase open rates
52:30 - Copy with respect to a sales page versus sales emails
55:00 - The biggest mistakes happening in this industry with respect to copy

08:17 - Q&A with Elan from Zigi Media
09:19 - Double Opt-Ins
12:08 - Frequency of touchpoints
14:43 - When to start selling in your lead magnet funnel
16:47 - List management
20:10 - Types of lead magnets
22:41 - Transferring your email list
26:15 - Online paid advertising