Concepts Covered

Concept #1- Defining your niche

Concept #2- Creating an ideal client avatar

Concepts Covered

Concept #14- Setting your fees

Concept #15- Forecasting your financials

Concepts Covered

Concept #3- Delivering transformational care through the A.C.T.I.O.N framework

Concept #4- Defining your practice model & growth plan

Concepts Covered

Concept #16- Goal setting & KPIs

Concepts Covered

Concept #5- UX 101

Concept #6- Story Messaging

Concept #7- Building your brand

Concept #8- Crafting your website

Concept #9- Adding IP

Concept #10- Capturing Leads

Concepts Covered

Concept #17- Legal considerations , contracts & insurance

Concepts Covered

Concept # 11- Creating Traffic

Concepts Covered

Concept #18- The practice Tech stack

Concepts Covered

Concept #12- The Discovery call

Concept #13- The Signature talk

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Module 5 - Concept 12

Conversion Tool: The Discovery Call
(Watch Time: 49:57)

Summary

  • What is a conversion tool and why you need one
  • The 7 steps to a perfect discovery call
  • When and why you might need a discovery call
  • The perfect way to transition people from a signature talk to a discovery call
  • How to effectively make a discovery call about an invitation to move forward versus a sale

Downloads

 

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Module 5 - Concept 13

Conversion Tool: The Signature Talk
(Watch Time: 49:31)

Summary

  • What is a Signature Talk and why it is the most important marketing tool you have
  • The breakdown of the Signature Talk formula… including the 5-step introduction
  • The ingredients of a perfect close
  • How to address objections in the middle of the talk
  • Strategies to get your audience onto your mailing list
  • When to speak on stage versus a webinar
  • Introduction to an evergreen webinar

Downloads

 

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